Online dating match eharmony
People want to be with someone in that kind of environment." Langston added there was one other time that triggered a similar membership boost.
"We saw the same thing after 9/11," he said, speaking of the Sept.
That hard-to-imagine prospect was e Harmony’s reality when it first launched 16 years ago.
Users created a dating profile, filled out a 450-item questionnaire, and reviewed matches without the ability to see any other users’ pictures.
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Langston says in the last five years free apps have brought twenty-somethings into the marketplace.
"We find great relationships for reasons that matter," new e Harmony CEO Grant Langston told CNBC's "On the Money" in an interview.
Still, he admitted "the way we do it has been frozen in time." He said an "antiquated communication process" had left the "product feeling dusty." A longtime e Harmony veteran of the company's marketing side, Langston has been "trying to make the use of our service easier" since taking over top job in July.
Over the years, the site has added photos and made its clunky interface easier to navigate.
That, however, hasn’t stopped free mobile apps like Tinder and Bumble from stealing users away from the dating site stalwart.